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Creative ServicesConcept, narrative, environment design — the story before the first flat is cut.
A PDF for filing, printing, and email — and a live page, where the sphere reel, the flythrough, and the soundscape play in motion. Page numbers are identical in both. Interactive moments are marked like this throughout:
In the PDF, that mark links to the moving version. On the live page, it plays where it sits.
A commerce-based attraction inside America’s grandest station: thirty-six small businesses doing real business, organized as six regional neighborhoods down a built Main Street, with a two-meter LED sphere as its town square. One production company delivers everything in these pages, designed once and engineered to return in 2028 and 2029.
Wizard Studios, VOX Productions, and Empire Force operate as one bicoastal production company across the United States — we’ve produced countless shows together, from national landmarks to national conferences. For all practical purposes, we are one company: creative, scenic fabrication, production technology, and show operations under one roof, on one contract.
No seams and no hand-offs at load-in. The team that designs the street is the team that builds it and calls the show.
Creative direction, scenic fabrication, and production technology — the design and the build under one roof in New York.
West-coast brand activation and technical production — one company with Wizard since 2024, coast to coast.
Event production, planning, and logistics — preferred production at Ellis Island and the Statue of Liberty.
Concept, narrative, environment design — the story before the first flat is cut.
CNC-milled facades, skyline crowns, lampposts — built in our shop, built to tour.
LED walls, the 2-meter sphere, playback and show control.
Line arrays to lamppost soundscapes — six districts, one cue stack.
Theatrical rigs and the warm band of light that holds a 96-foot room human.
Dye-sub, vinyl, awnings — 36 storefront identities, one print pipeline.
Engineering, venue submittals, full test-fit in the shop before trucks roll.
One PM, daily comms, show-calling — and an overnight flip run like a broadcast.
We know how to operate in historic landmark buildings. Ellis Island, Liberty Island, Rockefeller Plaza, the Intrepid Museum, Aspire at 1 WTC, the Whitney Museum, Tavern on the Green, the Russian Tea Room — institutions with strict vendor requirements name us preferred and bring us back. Between that and the trade-show work on the next page — production support, logistics, exhibitor and client management — the point is simple: you are in good hands at Union Station.
ScentXplore is a multi-year Wizard trade-show partnership: we develop the floor plan, coordinate 34 unique exhibitor brands per show, fabricate the booths, run power and infrastructure, and manage install through strike — end to end, year after year.
Exhibitors choose standard, elevated, or custom booths — the same tier model this proposal brings to Main Street America.
Also in the portfolio: Adweek’s national conference program — Brandweek main stages and 2,000-guest general sessions, produced annually.
A two-meter LED sphere sits at the center of the hall — the impact media surface, visible from two hundred feet, legible from ten. It carries Chase’s small-business story in the round: 36 pins on the map of America, one for every storefront on the floor.
Call and response: the sphere focuses on a region — that district’s lamppost answers, and its soundscape fills the hall. The street and its centerpiece are one instrument.
The reel’s finale belongs to the guests: search for your business as it’s listed on Google Maps, and it joins the map of America — live, in the hall, on the sphere. Thirty-six featured storefronts seed the map; every visitor with a business adds theirs.
Entries are selected from live listings, so every name on the sphere is a real, verified business.
Built to receive a national campaign before the event and to keep collecting all five days.
Every storefront starts as a professional rental chassis — clean walls, integral counter, power drop, general lighting. Choose a footprint:
10′ × 10′ open-front shop — walk in, browse, buy. Rental counter, power, lighting included.
Wider and deeper — presses into the street for double frontage and room to demo, seat, and sell.
★ Flagship, by conversation: district-anchor corners can become fully bespoke mini-activations — treated as their own design project, scoped with you before showtime.
Exterior and interior walls take full-coverage printed graphics — each business’s brand, the district’s palette, and the “Featured Small Business” awning lockup.
Dimensional regional architecture — cornices, arches, trim — CNC-milled and applied over the chassis. Shown in dark gray; printed faces at full color.
Scenically built storefronts: real awnings, ironwork, glazing, practical fixtures, dressed displays — the photo-op corners of every district.
Wizard runs trade-show operations for a living: power and infrastructure, vendor relations, logo and brand management, load-in scheduling for every guest business. Your 36 vendors get one point of contact and an existing workflow — you get none of the operational noise.
A lamppost says storefronts on a marketplace street — not booths in a hall.
Each lamppost design was inspired specifically by the region it belongs to — guests always know which corner of America they’re in.
Programmable, with speakers embedded in the pedestal base behind a mesh facing for passthrough — we will craft custom soundscapes of the regions they represent.
Six regional workshop zones in soft seating — each closed by a massive backdrop carrying its district’s skyline in dimensional silhouette, with Chase for Business featured prominently and the regional label treated in faux-LED neon. The same skylines that crown the street, speaking at conversation volume.
BACK WALL + SKYLINE SILHOUETTE
PONY WALL ENCLOSURE
FELT FLOOR · CHARCOAL / GRAY
4× SOFA · 7× COCKTAIL TABLE
BAR + BAR BACK · GREENERY
POWER + GENERAL LIGHTING
This is the general baseline — it covers the wall, the floor, the furniture, and the skyline. Every region is unique; each zone’s program and dressing get tailored to its region in the design rounds that follow.
A private, fully-produced ~90-minute session for 100–150 invited guests — director, show caller, and full crew. The stage proposal is real, specified hardware: a 16′ × 12′ stage deck, three 16′ × 9′ LED walls (two hung, one ground-supported), theatrical lighting, and a self-climbing rigging system where the house steel can’t help.
Around that hardware, the fabrication scope wraps a scenic town-square portal — so the stage looks and feels like the rest of Main Street, not a rented ballroom rig. No interactive tech on stage; touch belongs to the sphere. Content is yours; the canvas is ours.
A protected ten-week fabrication window before trucks roll April 26 — three site inspections, three design rounds with locked approval dates, and a fully managed exhibitor program for all 36 businesses.
| 7/30/26 | Production partner selected — Intersport / JPMC |
| 9/15–16 | Initial site inspection |
| 10/22/26 | Design round 1 presented — structure & layout · notes due 11/5 |
| 11/17–18 | Follow-up site inspection — round 1 validated against field conditions |
| 12/10/26 | Design round 2 presented — structure + details · notes due 12/18 |
| 12/15/26 | Exhibitor roster + region assignments confirmed (36 businesses) — the one upstream dependency for the exhibitor program |
| 1/11/27 | Exhibitor welcome packet + customization forms open · onboarding call 1/13 |
| 1/14/27 | Design round 3 presented — fabrics, finishes, look-and-feel · notes due 1/28 |
| 2/3–4/27 | Tie-down site inspection — near-final drawings, power + rigging confirms · exhibitor forms due 2/5 |
| 2/12/27 | Final sign-off on all elements — production lock · fabrication begins 2/16 |
| 2/19→3/19 | Exhibitor art due → awning proofs issued 3/5 → approvals 3/19 → print production |
| 3/26/27 | Shop visit — first-article review of a storefront cluster (client welcome) |
| 4/26–30 | Pack-out + trucks roll — DC cross-dock for West Coast freight · move-in schedule published 4/16 |
| 5/1–2/27 | Load-in & installation · exhibitor check-in + product dress 5/2 PM |
| 5/3–7/27 | Event — public marketplace · overnight East Hall build 5/5 · private mainstage 5/6 |
| 5/7–8/27 | Strike & load-out (begins after marketplace close) · post-mortem 5/14 |
| 11/5/26 | Round 1 notes — keeps round 2 on schedule |
| 12/15/26 | Exhibitor roster (36) — every downstream deadline hangs on it |
| 12/18/26 | Round 2 notes — clears the year-end break |
| 1/28/27 | Round 3 notes — last creative gate |
| 2/5/27 | Exhibitor forms returned — we chase; your help escalating |
| 2/12/27 | Production lock — protects the ten-week build window |
Each design round closes with a single consolidated notes deadline. When those dates hold, the production lock holds — and so does opening day. Your 36 featured businesses get one point of contact and a deadline chain we run on your behalf.
Presented in the two buckets from our May 22 conversation — fabrication, and stage production + impact surface — so this sheet compares cleanly against any alternative. Every line states what it covers and what it’s waiting on.
~$1.2M fabrication (per your June 3 note, now fully committed to May 2027) alongside the ~$500K stage production + impact surface bucket from the May 22 call.
Anything tracking past $2M is flagged immediately. Ranges are set conservatively and re-stated at each design round.
CLIENT CALL 5/22 · CLIENT NOTE 6/3 · VENDOR ESTIMATES 6/9–6/10 · LIVE SPHERE QUOTE · ALL FIGURES 2026 USD
Each note ties to a scope decision that finalizes during the design rounds.
